{"id":15654,"date":"2026-08-20T08:46:31","date_gmt":"2026-08-20T08:46:31","guid":{"rendered":"https:\/\/skinexpert.sesderma.com\/?p=15654"},"modified":"2026-08-20T08:46:31","modified_gmt":"2026-08-20T08:46:31","slug":"dr-gabriel-serrano-committed-to-colombia-from-earthquake-relief-efforts-to-protecting-the-communities-of-choco","status":"publish","type":"post","link":"https:\/\/skinexpert.sesderma.com\/en\/dr-gabriel-serrano-committed-to-colombia-from-earthquake-relief-efforts-to-protecting-the-communities-of-choco\/","title":{"rendered":"Dr. Gabriel Serrano, Committed to Colombia: From Earthquake Relief Efforts to Protecting the Communities of Choc\u00f3"},"content":{"rendered":"

The founder of Sesderma is strengthening his commitment to Colombia at a particularly difficult time for the country, mobilizing support in the aftermath of the earthquake \u2014 including through the Dr. Serrano Foundation in the Dominican Republic \u2014 while also drawing attention to the need to protect the communities, rivers and extraordinary biodiversity of Choc\u00f3.<\/strong><\/p>\n

The situation in Colombia has led Dr. Gabriel Serrano San Miguel, founder of Sesderma<\/strong>, to intensify his efforts in recent days to mobilize support, raise international awareness and help ensure that assistance reaches the communities that need it most.<\/p>\n

These efforts are also being supported by the Dr. Serrano Foundation in the Dominican Republic, which is promoting and coordinating initiatives to assist Colombia. Through the Foundation, Dr. Serrano is putting his international network and humanitarian commitment at the service of those affected. <\/p>\n

Following the earthquake, Dr. Serrano has also activated his network of national and international contacts with the aim of bringing additional support to the humanitarian response and giving greater visibility to the country’s needs.<\/p>\n

This mobilization coincides with the work being carried out on the ground by organizations such as All Hands & Hearts, which activated its emergency response in Colombia immediately following the earthquake. The organization reported delivering tools and equipment to the Pereira Fire Department to support rescue operations in collapsed buildings and has developed a response plan covering search and rescue, water and sanitation, shelter, education, essential relief, logistics and coordination. <\/p>\n

For Dr. Serrano, however, this moment of heightened attention on Colombia should also provide an opportunity to highlight other challenges that have long affected communities across the country.<\/p>\n

Choc\u00f3: Protecting One of Colombia’s Greatest Natural Treasures<\/strong><\/h2>\n

In his latest message, Dr. Gabriel Serrano has turned his attention to Choc\u00f3, a region of extraordinary natural wealth and biodiversity where mining activity and deforestation pose significant environmental and social challenges.<\/p>\n

Dr. Serrano has expressed particular concern about the impact that certain mining operations may have on rivers and water sources on which local populations depend, as well as the potential consequences that contaminants associated with these activities could have on surrounding communities.<\/p>\n

Protecting water resources is particularly important in territories where rivers are an essential part of everyday life and a vital source of water for many families.<\/p>\n

For this reason, Dr. Serrano is calling for greater attention to the situation and is urging the Colombian authorities to investigate, strengthen oversight and implement the measures necessary to protect both the communities and the natural heritage of Choc\u00f3.<\/p>\n

One Shared Concern: Colombia and Its People<\/strong><\/h2>\n

For Dr. Serrano, the response to the earthquake and the protection of Choc\u00f3 stem from the same conviction: economic development and commercial interests should never take precedence over human life, people’s health or the protection of natural resources.<\/p>\n

His message seeks to ensure that the attention generated by the current emergency translates not only into immediate solidarity, but also into greater awareness of some of the challenges that will shape Colombia’s future.<\/p>\n

\u201cGold may hold great value. Life, water and our land are worth far more.\u201d<\/strong><\/p>\n

From the international mobilization of support to the initiatives promoted through the Dr. Serrano Foundation in the Dominican Republic, Dr. Gabriel Serrano is reaffirming his commitment to Colombia and to a humanitarian approach that seeks to turn solidarity into tangible assistance.<\/p>\n

That commitment also extends to protecting Choc\u00f3 and its natural heritage, with the same underlying goal: to bring people together, mobilize resources, and give greater visibility and support to the communities that need it most.<\/p>\n","protected":false},"excerpt":{"rendered":"

The founder of Sesderma is strengthening his commitment to Colombia at a particularly difficult time for the country, mobilizing support in the aftermath of the earthquake \u2014 including through the Dr. Serrano Foundation in the Dominican Republic \u2014 while also drawing attention to the need to protect the communities, rivers and extraordinary biodiversity of Choc\u00f3….<\/p>\n","protected":false},"author":16,"featured_media":15648,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1020],"tags":[],"class_list":["post-15654","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sesderma-news"],"yoast_head":"\nDr. Gabriel Serrano, Committed to Colombia: From Earthquake Relief Efforts to Protecting the Communities of Choc\u00f3 - Skinexpert<\/title>\n<meta name=\"description\" content=\"Dr Gabriel Serrano strengthens his commitment to Colombia following the 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