Laboratorios SESDERMA has landed in the top 10 skin care brands of the Chinese market in the most recent campaign of the 11/11, competing against world giants of the cosmetic sector such as Elizabeth Arden, Olay, L’Occitane or Nivea.
Moreover, ATOPISES Ultra body lotion, with more than 186,000 units sold, has been ranked number 1 in sales during this special consumer campaign. This body milk has become a favorite of Chinese consumers, among imported products, because of its formula with liposomal tranexamic acid, cysteamine and niacinamide. These active ingredients with skin-lightening properties are some of the most valued in China when choosing this type of product. Another product of the line, ATOPISES Original body milk, has ranked number two in the field of imported body milks.
In addition, it is noteworthy that SESDERMA was the only Spanish dermocosmetic company among the top 30 in the ranking prepared after the sales event, according to data provided by TMALL, which is the main online sales platform in China and channels more than 60% of the total digital commerce of the Asian giant. SESDERMA is not a newcomer to the Chinese market, as its products have been distributed there since 2017 and have earned the trust of consumers for their efficacy and value for money.
Once the ATOPISES line of body products with high depigmenting power has been consolidated with enormous success, SESDERMA is committed to promoting its skin care products in this huge market, such as C-VIT and C-VIT 5 Liposomal serum, which are two of its star products worldwide.
Trade in China
The Chinese market is one of the most complicated and demanding in the world, for various reasons. There is brutal competition in such a huge market, which represents 15% of the world’s population and where both Chinese companies and large multinationals from all over the world, especially American and European ones, are fighting for a piece of the pie. In the case of small companies in very specific sectors—as is the case of SESDERMA in the field of dermocosmetics—“the only chance we have of standing out among the giants in the sector is to demonstrate extraordinary quality, unbeatable value for money and proven efficacy. In this sense, SESDERMA has stood out in this recent 11/11 campaign as a David among Goliaths with billions of dollars in turnover and, of course, among the ‘made in Spain’ large brands in the sector…” proudly assures Dr. Gabriel Serrano, founder and president of Laboratorios SESDERMA. “For us, the Chinese market is strategic, as demonstrated by the fact that our products—especially body moisturizers—have been present in this large market for many years. We are convinced that when Chinese consumers try our serums and the C-VIT line, they will fall in love with them just as they have with the ATOPISES body care products, and they will be a sales success that will enable us to consolidate our presence in China, improve our distribution chain and continue to increase the range of products we can offer in the country…”.
Laboratorios SESDERMA has had a turnover in this country of more than 7 million euros so far this year, “these are very good figures for us,” says Dr. Serrano, “as they exceed those achieved in 2022 and are the result of hard work and a very serious strategy to consolidate our presence in China…”.
According to official Chinese media data, the Double 11 shopping festival that has just ended registered “record figures”, a sign that household consumption is recovering after the major hiatus caused by the effects of the pandemic.
Alibaba Group, the large Chinese e-commerce giant, has reported that its platforms, Taobao and TMALL, experienced “positive GMV (Gross Merchandise Value) growth” during the festival, both in number of orders and merchants joining the special sales campaign. Other Chinese online platforms, including live streaming sites such as Kuaishou and Douyin, also reported solid sales figures. Douyin, TikTok’s sister app in China, said that its average daily GMV and order volume increased by more than 50%, although it did not provide specific sales figures.