The opening of the subsidiary took place last Monday 29 April in Sao Paulo
Sesderma has just opened Brazil’s subsidiary. The opening of offices in this country have the main objective to promote its presence in South America, as part of its global expansion plan and as a celebration of the company’s 30th anniversary. With the opening of a subsidiary, the dermocosmetics laboratory takes its commitment to direct sales a step further, with a more consolidated presence.
The launch was hosted by Dr Gabriel Serrano, the dermatologist and founder of the laboratories and his son Gabriel Serrano Núñez, vice president of the company. The event was attended by several corporate directors and the Sesderma Brazil team, medical professionals, influencers and business partners in Brazil.
The opening ceremony was held in the new offices, that are located in the exclusive neighborhood of Itaim Bibi, one of the most important business areas of Sao Paulo, followed by a snack at the Hotel Meliá Jardim Europa. The event concluded with a talk by Dr Gabriel Serrano by the title “Latest developments in micro-needling and the treatment of melasma”.
Sesderma moves forward with its internationalization plan, having successfully introduced itself into the Chinese market, which has driven the laboratories to creating their own structure in a bid to exert direct control over the whole chain of value between the manufacturing and the Asian consumer.
Inspired by its commitment to listening to the skin, Sesderma celebrates this year its 30th anniversary; a milestone for a laboratory dedicated, since its inception, to delivering dermatological solutions for the skin’s wellbeing and people’s health.