Sesderma introduces its new e-commerce and campaign in Italy with Rocío Muñoz

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On the occasion of its 30th anniversary, Sesderma presented its new online sales platform and promotional campaign in Italy, in keeping with its intensive international expansion plan.

The launch event was hosted by Dr. Gabriel Serrano, and introduced to the media by Rocío Muñoz, a well-known Spanish actress in Italy and the new brand ambassador in this sector.
The press conference took place in Park Hyatt hotel in Milano and was led by Franz Serrano, project Director for Sesderma Italy and Sesderma Global Brand Ambassador, with Aida Lacasa, Co-Director for Sesderma Italy. As part of the event, Dr. Serrano introduced the brand and range of products in the presence of a significant number of media coverage who had the unique opportunity to get to know the new brand campaign, hosted by Rocío Muñoz.

From this day on, Rocío Muñoz joins the prestigious line of Sesderma ambassadors, alongside other celebrities that have represented Sesderma in the last years, such as Nieves Álvarez, Lara Álvarez, Bar Refaeli, Laura Barjum or Li Xiaora. In fact, she herself acknowledged that: “it is a great honour to represent a brand like Sesderma and to be a part of this dermatological laboratory”. Sesderma has its headquarters in Spain, where the actress was born.

This new addition is the beginning of some amazing campaigns and great events to come. And we don’t want to miss a single detail.

Congratulations to the entire Sesderma team!