- The Spanish dermatological laboratory presented their expansion plans in Ibiza on the occasion of their national sales meeting, which gathered over 300 professionals from their subsidiaries in Romania, Colombia, Dominican Republic, Brazil, Costa Rica, Guatemala, Colombia, Peru, Mexico, Dubai, Poland, Portugal, India, UK, and USA.
- According to Dr Gabriel Serrano: “Ibiza was a conscious choice to present the next international milestones of SESDERMA, since the island has been an inspiration for the development of certain products, and, personally, it is a habitual residence where I have found peace and quiet for decades”.
In their annual sales meeting, held this year in Ibiza, SESDERMA Laboratories revealed their immediate plans for international expansion, which include the opening of an operations centre in Panama to boost the presence of the company in Latin America, North America, and the Caribbean. This way, the firm plans to adopt a new strategic approach to boost the sales of their dermatology and dermo-aesthetics in these countries.
The installation of this hub, the company’s largest on the American continent, is in its final phase, and is directly supervised by a team of ten people from the company, made up of professionals from the medical, logistics, sales and business development departments. In recent weeks, this team has held meetings with different economic actors in the country to seek synergies and open new avenues for the distribution of SESDERMA products in the countries of the region.
The announcement of this international advance took place during the brand’s annual sales meeting in Ibiza, which gathered over 300 professionals from their subsidiaries in Romania, Colombia, Dominican Rep., Brazil, Costa Rica, Guatemala, Colombia, Peru, Mexico, Dubai, Poland, Portugal, India, UK and USA.
Regarding the election of the Mediterranean island as the place to present the company’s international strategy, Dr Serrano said: “Ibiza was a conscious choice to present the next international milestones of SESDERMA, since the island has been an inspiration for the development of certain products, and, personally, it is a habitual residence where I have found peace and quiet for decades”. The founder of SESDERMA highlighted the “warm welcome” for all professionals who flew in from different parts of the world. In addition, during the three intense days of the sales meeting, there was also time for a press event with the football players Alejandro Gálvez and Martín Pascual, pillars of the UD Ibiza defence. The event was held on a boat that sailed all day and was enlivened by the live music of the well-known DJ Nadia Boulif. Among the attendants were local and national journalists, the Country Managers of the different subsidiaries of SESDERMA, and relatives of Dr Serrano.
