The Spanish SESDERMA laboratories, in its commitment to cultural exchange, sponsors the concerts of the internationally recognized lyric soprano Estíbaliz Martyn in China to mark the 50th anniversary of the establishment of diplomatic relations between the People’s Republic of China and Spain.
SESDERMA, founded by Dr. Gabriel Serrano more than 30 years ago and which is present in more than 80 countries on four continents, has been operating in the Chinese market since 2017. In its international expansion plan, SESDERMA considers strategic to consolidate the distribution of its dermo-cosmetic products in the great Asian giant.
The first of these concerts included the collaboration of the Consulate General of Spain in Shanghai and was held at the Miguel de Cervantes Library of the Spanish diplomatic delegation in the economic capital of China. It was attended by more than a hundred people from both the cultural and economic fields, who greatly appreciated the interpretative quality of Estíbaliz Martyn and the success of this initiative promoted by SESDERMA.
It should be noted that the Miguel de Cervantes Library has established itself as a benchmark of Hispanic culture in Shanghai, as it provides a comprehensive network and a platform of activities where all those interested in Spanish and Latin American culture can unite.
The second concert took place in Beijing, the capital of the country, and was attended by representatives of the economic and business area of the highest level at the Spanish Embassy as well as more than a hundred people from different fields. Since its launch in China, SESDERMA has become a very popular Spanish cosmetics brand among Chinese consumers thanks to their high regard for its products and the wide range of solutions they offer for skin problems.