Dr. Gabriel Serrano President of World Vitiligo Day 2024

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World Vitiligo Day 2024

As we celebrate the announcement of Dr. Gabriel Serrano as the President of World Vitiligo Day 2024, it’s a privilege to delve into the life and work of this distinguished figure in dermatology. 

Dr. Serrano offers an inspiring story

Dr. Serrano, a name that has become synonymous with innovation and compassionate care in the medical community, bagan his journey in Bucaramanga, Colombia, amidst a family deeply entrenched in the medical profession. This early immersion in a healthcare environment sparked a passion that would define his four-decade-long career.

At the helm of Sesderma Laboratories, Dr. Serrano has been a pioneer, especially in integrating nanotechnology into skincare. This groundbreaking approach, working at an incredibly small scale, has greatly enhanced the effectiveness of skin treatments, propelling Sesderma to global recognition across over 85 countries. But Dr. Serrano’s accomplishments extend beyond his professional realm. His life is a rich tapestry interwoven with the love and joy of his family. A doting husband and father to six children, his familial bonds deeply influence his empathetic approach to medicine, where patient care is paramount.

Dr. Serrano's impact worldwide

Dr. Serrano’s impact on dermatology stretches worldwide. Having authored over 400 scientific papers and garnered numerous accolades, he’s a revered thought leader in the field. His new role as the President of World Vitiligo Day 2024 underscores his commitment to raising awareness and understanding of skin conditions on a global scale.

Dr. Serrano’s story is one of a visionary who has seamlessly blended scientific innovation with a deep-rooted commitment to improving lives. His legacy, grounded in the cornerstones of family, innovation, and compassion, continues to inspire and shape the landscape of dermatology and skincare around the globe. As we look forward to his leadership in World Vitiligo Day 2024, we also celebrate the profound impact he has made in the medical world and in the lives of those he has touched.

Sesderma in the top 10 global brands of Chinese 11/11

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Laboratorios SESDERMA has landed in the top 10 skin care brands of the Chinese market in the most recent campaign of the 11/11, competing against world giants of the cosmetic sector such as Elizabeth Arden, Olay, L’Occitane or Nivea.

Atopises Ultra número 1 en ventas

Moreover, ATOPISES Ultra body lotion, with more than 186,000 units sold, has been ranked number 1 in sales during this special consumer campaign. This body milk has become a favorite of Chinese consumers, among imported products, because of its formula with liposomal tranexamic acid, cysteamine and niacinamide. These active ingredients with skin-lightening properties are some of the most valued in China when choosing this type of product. Another product of the line, ATOPISES Original body milk, has ranked number two in the field of imported body milks.

In addition, it is noteworthy that SESDERMA was the only Spanish dermocosmetic company among the top 30 in the ranking prepared after the sales event, according to data provided by TMALL, which is the main online sales platform in China and channels more than 60% of the total digital commerce of the Asian giant. SESDERMA is not a newcomer to the Chinese market, as its products have been distributed there since 2017 and have earned the trust of consumers for their efficacy and value for money.

Once the ATOPISES line of body products with high depigmenting power has been consolidated with enormous success, SESDERMA is committed to promoting its skin care products in this huge market, such as C-VIT and C-VIT 5 Liposomal serum, which are two of its star products worldwide.

Sesderma Top 5

Trade in China

The Chinese market is one of the most complicated and demanding in the world, for various reasons. There is brutal competition in such a huge market, which represents 15% of the world’s population and where both Chinese companies and large multinationals from all over the world, especially American and European ones, are fighting for a piece of the pie. In the case of small companies in very specific sectors—as is the case of SESDERMA in the field of dermocosmetics—“the only chance we have of standing out among the giants in the sector is to demonstrate extraordinary quality, unbeatable value for money and proven efficacy. In this sense, SESDERMA has stood out in this recent 11/11 campaign as a David among Goliaths with billions of dollars in turnover and, of course, among the ‘made in Spain’ large brands in the sector…” proudly assures Dr. Gabriel Serrano, founder and president of Laboratorios SESDERMA. “For us, the Chinese market is strategic, as demonstrated by the fact that our products—especially body moisturizers—have been present in this large market for many years. We are convinced that when Chinese consumers try our serums and the C-VIT line, they will fall in love with them just as they have with the ATOPISES body care products, and they will be a sales success that will enable us to consolidate our presence in China, improve our distribution chain and continue to increase the range of products we can offer in the country…”.

Laboratorios SESDERMA has had a turnover in this country of more than 7 million euros so far this year, “these are very good figures for us,” says Dr. Serrano, “as they exceed those achieved in 2022 and are the result of hard work and a very serious strategy to consolidate our presence in China…”.

11/11

According to official Chinese media data, the Double 11 shopping festival that has just ended registered “record figures”, a sign that household consumption is recovering after the major hiatus caused by the effects of the pandemic.

Alibaba Group, the large Chinese e-commerce giant, has reported that its platforms, Taobao and TMALL, experienced “positive GMV (Gross Merchandise Value) growth” during the festival, both in number of orders and merchants joining the special sales campaign. Other Chinese online platforms, including live streaming sites such as Kuaishou and Douyin, also reported solid sales figures. Douyin, TikTok’s sister app in China, said that its average daily GMV and order volume increased by more than 50%, although it did not provide specific sales figures.

Great success at the Sesderma Romania event in Bucharest

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The subsidiary of our company in Romania has been the protagonist of the event with more glamour and media repercussion in the field of dermo-esthetics of recent times in the capital of the country.

Dr.Serrano Sesderma Rumania

FACE CLUB BUCHAREST, one of the most attractive venues in the trendiest area of the city, hosted the presentation of the business units of SESDERMA for more than 200 people. Among the guests where the owners of the main pharmacies and medical professionals in the country, influencers as well as prominent journalists specialized in beauty from different media. The event was presented by Andreea Berecleanu, a renowned communicator who conducted an interview with Dr. Serrano so that he could explain in person some especially important aspects of our company and his vital and professional career.

Throughout the event, attendees had the opportunity to learn first-hand about the dimension of SESDERMA, facilities, philosophy, commitment to sustainability, etc. as well as the wide range of products we distribute in Romania. The opportunity that the attending professionals had to chat with Dr. Serrano was especially interesting.

Since its inception six years ago, the Romanian subsidiary has consolidated its presence in the country’s dermo-esthetic market and has experienced progressive growth. We are convinced that this event will mark a milestone in the visibility and successes of our brand in the country.

C-VIT 5 awarded Elle Beauty Star 2023 in China

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C-VIT 5 Liposomal Serum has been awarded Best Antiaging Product of the year at the BEAUTY STAR 2023 by ELLE China.

Every year, ELLE Beauty Star Awards are selected by a powerful jury panel – 50+ experienced industry leaders, editors from the international editions, and millions of beauty consumers’ votes. The list that comes out as a result has become a benchmark for finding out the best and potential products in China, which leads new trends and styles.

“C-VIT 5 Liposomal Serum is an amazing Vitamin C product, thanks to its innovative formula based on 5 types of liposome vitamin C that meets multi-dimensional anti-aging needs. It also has a longer-lasting effect than conventional Vitamin C as improves clarify, firmness and leaves skin glowing.” by ELLE China.

C-VIT 5 Liposomal Serum was launched a year ago and has since become Sesderma’s most awarded product. Experts and consumers around the world confirm it every day.

Thanks to ELLE China for its recognition. Here is a short recap with some highlights of the event: