Listening to the skin of the Chinese consumer. Dermatological innovation at the service of beauty and tradition
The body lotion Atopises was created by Dr. Serrano in 1994, in the Sesdermalabs.
Originally, this moisturizing solution with tranexamic acid was intended for atopic and extremely dry skin, as well as being a coadjuvant to medical treatments and dermatological skincare.
Thanks to the multiple benefits achieved with tranexamic acid, in 2012 its highly depigmenting properties were unearthed.
Atopises has evolved with the ambition to illuminate, delivering a solution enriched with actives that are both moisturizing and lighten the skin tone.
EL DR. SERRANO FALLS IN LOVE WITH THE “PORCELAIN” SKIN PURITY
Through his many travels to China, the Doctor fell in love with the country’s culture and sense of tradition.
One of the oldest and most appealing world cultures, with a great variety of local customs and traditions, China hides the secret of the purest beauty…
Sesderma understands that porcelain skin is highly valued in the Chinese culture, being a sign of status and beauty alike.
This was during the Qin dynasty(221 BC. to 206 BC.) and the Han dynasty (206 BC. To 220 AD.), when women’s moral position was very highly considered, much more so than physical beauty. During this time, the Chinese people began relating the colour of pale or white skin to power.
It was during his last trip when, as a magic arousal, the light shone on him. It was as if two light beams converged to illuminate anyone with the ability to dream. Seeing a light so pure, Dr Serrano decided to share it with a whole nation.
ATOPISES THE FIRST HERO BY SESDERMA IN CHINA
The product’s high quality and technological innovation as well as its effectiveness makes ATOPISES a consolidated, highly successful product.
A major milestone for Atopises was the publication of a post in January 2018 by Fan Bingbing, the acclaimed actress, singer and producer. This marked the successful development of Atopisesin China.
Fan Bingbing, a star in China and worldwide, became the best ambassador of the Atopisesbrand when she recommended Atopises body lotion to her followers in excess of the million.
In her Weibo account, the main character of Cell Phone (best-selling domestic film of 2003) and Xmen: Days of Future Past, highlighted the skin brightening properties of Atopises, while elevating the body lotion to icon status in Asia, for being recommended by the celebrity Fan Bingbing.
On 19 October 2018, the spotlight was on the launch of Atopises. The event was celebrated in Shanghai and presented by the celebrity Johnny Huang, the 26 year old actor and model, who has featured in film and dramas such as Operations Red sea (2018) or His Excellency’s First Love (2018).
Named as Milennial special guest at the front row of the Milan fashion week by his presence in Instagram and Weibo and starring in prestigious perfume brand campaigns, Johnny Huang becomes the new ambassador of SesdermaenChina.
And, on11/11 de 2018 Sesderma broke the sales record with this product, exceeding 5 million euro.
NEW SESDERMA OFFICE OPENING IN CHINA
One of the great days that mark the history of Sesderma was the opening of our Shanghai subsidiary.
At the opening, ATOPISES was a hugely acclaimed success, both with the media and for the sales it reached.
ATOPISES EVOLVES LISTENING TO ASIAN SKIN
On 14th June 2019 Sesderma introduced the ATOPISES new line, which has proven a total success in the Asian market.
Dr Gabriel Serrano hosted this awaited event in the unique setting of designer hotel W Shanghai, flanked by his son Juan Manuel Serrano, the company’s CEO.
The presentation was attended by celebrity influencers and mass media, and made possible thanks to the amazing work of the Sesderma China team and the Spanish actress Mar Saura.
After the widespread acceptance of the HERO Atopises by the Chinese market, Sesderma continues listening to Asian skin and has recently increased the line with 2 new products with the aim to offer more benefits that encompass the clarifying power of Atopises: ATOPISES CLASSIC & ATOPISES ULTRA.
ATOPISES CLASSIC REVEALS THE BEAUTY OF BRIGHTNESS
Especially created for women in their 20’s and 30’s who want to highlight their skin’s natural beauty.
Contains all the properties of Atopises, plus Edelweiss flower, with antioxidant properties, highly moisturizing and anti-pollutionto provide all the light that the skin needs.
The name of the edelweiss flower comes from two German words: +“edel” meaning noble and “Weiss” meaning white.
Scientists believe the flower emigrated from Asia to the Alps during the ice age. Today, it can be found in the Alpine countries at 2,000 to 3,000 meters high.
Despite its delicate appearance, each organ of the flower is designed to withstand extreme temperatures while preventing vapour transpiration of the UV protection microstructure of its bractées.
ATOPISES ULTRA REVEALS THE MOST MODERN INNOVATIVE PART.
Especially created for women in their 20’s and 30’s looking for the ultimate solution to achieve a bright and even skin tone, with a heightened clarifying action thanks to the addition of brightening actives such as Cysteamine & Vitamin C.
With the addition of ATOPISES CLASSIC & ATOPISES ULTRA, ATOPISES has evolved to become ATOPISES ORIGINAL, a symbol of authenticity that reflects the idea of the birth of a story, the story of tradition…